Practice 01 · Founder & SME Growth

Stop losing growth to unclear positioning.

A 90-day operating system for founders and early-stage ventures. We supply the strategic scaffolding — rapidly, affordably, and with measurable outcomes. Not vague mentorship. Not general advice.

Who this is for

The problems this practice solves.

Positioning & offer confusion

Unclear positioning. Too many services with no profitable flagship. No specific promise to a specific segment.

Pricing & margin weakness

Systematic underpricing. Weak gross margins. Discounting as a default instead of a deliberate move.

Lead generation dependency

Founder-dependent lead generation. Scattered channels. Poor follow-up, no CRM discipline.

No operating rhythm

No dashboard. No KPI cadence. Leadership time consumed by operations instead of strategy.

The offer ladder

Premium anchors the value. Recommended defines the norm. Entry lowers the risk.

Premium is shown deliberately alongside entry pricing so the value category is clear. There are no false discounts and no manufactured urgency.

Growth Snapshot

₹2,999

45-minute consultation with three priority recommendations.

  • Focused intake questionnaire
  • 45-minute strategic conversation
  • Three prioritised recommendations
  • Written summary within 48 hours
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Recommended

Founder Growth Audit

₹6,999

90-minute diagnostic, positioning review, revenue opportunity mapping and a 30-day action roadmap.

  • Full business diagnosis across positioning, offer, sales, delivery
  • Positioning and pricing review
  • Prioritised revenue opportunities with effort-to-impact scoring
  • 30-day action roadmap with owners and review points
  • Recommendation for next step — no upsell theatre
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Growth Strategy Intensive

₹7,999

90-minute strategy session, complete roadmap and one follow-up review meeting.

  • All Growth Audit deliverables
  • Follow-up review meeting at day 14
  • Written adjustments to the 30-day roadmap
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90-Day Growth Sprint

₹35k – ₹75k

A structured 90-day engagement to install positioning, offer architecture, sales workflow and KPI dashboard.

  • Positioning and offer ladder design
  • GTM map, partnership plan, sales workflow
  • KPI dashboard and monthly review cadence
  • Bi-weekly working sessions with accountability
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Premium

Growth Advisory Retainer

₹60k – ₹1.5L/month

Ongoing strategic advisory for founders operating at pace. Monthly KPI review, on-call decision support.

  • Monthly leadership KPI review
  • Fortnightly working sessions
  • On-call decision support between reviews
  • Quarterly re-strategy and scope review
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Prices are indicative launch bands. Final scope, effort, specialist partners and outcomes are confirmed in a written proposal or SOW.

Scope discipline

What's in — and what isn't.

What's included

  • Business diagnosis, positioning and offer architecture
  • Pricing review and offer ladder design
  • GTM map, partnership plan, sales workflow
  • KPI dashboard design and monthly review cadence
  • Written summary, roadmap and next-step recommendation

What's not included

  • Execution of ads, content production, design or website build
  • Legal advice, financial advice or tax planning
  • CRM implementation or engineering work
  • Guarantees of revenue, funding or fixed outcomes
  • Ongoing execution unless separately scoped and quoted

Delivery timeline

Diagnose → Decide → Deliver → Review.

Week 0

Intake

Gather data and align scope.

Week 2

Positioning

Design the offer and value proposition.

Week 4–8

Deliver

Sales workflow, KPI dashboard, cadence.

Monthly

Review

KPI review, adjust, re-scope openly.

Founder Growth Audit

₹6,999. Ninety minutes. A 30-day roadmap you can act on Monday.

Limited weekly slots. Capacity is deliberately restricted to protect delivery quality.